How effective is your content at each of the following?
Very Effective | Somewhat Effective | Slightly Effective | Not Effective |
|
|---|---|---|---|---|
Educating your buyer |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Differentiating from your competitors |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Getting shared socially |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Converting buyers to a desired action |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Generating organic/SEO traffic |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Disagree | Neutral | Agree |
|||
|---|---|---|---|---|---|
I have the time to create interactive content. |
Disagree |
|
Neutral |
|
Agree |
I can quickly bring interactive content to market. |
Disagree |
|
Neutral |
|
Agree |
I know how to make my content interactive. |
Disagree |
|
Neutral |
|
Agree |
I have the resources to create interactive content. |
Disagree |
|
Neutral |
|
Agree |
I have budget to create interactive content. |
Disagree |
|
Neutral |
|
Agree |
You've got a lot of work to do!
Whoa! Time to celebrate! You are indeed among the few who really 'get it' when it comes to the interactive content experience. Content Marketing Institute’s 2017 Interactive Content Research Study puts the percentage of marketers using interactive content at 46%! Keep up the good work and continue to scale your static content into useful and engaging interactive content experiences!
This assessment quiz that you just took is a great example of fun, interactive content that will help you get your audience engaged! So create fun tests that helps your audience discover a little bit more about themselves. Signup for Smart Quiz Builder below to get started!
Your content is mostly passive—but you are still ahead of your marketing peers. Per Content Marketing Institute’s Interactive Content Research Study, the percentage of marketers using interactive content is still pretty low (less than 50%).
You've an incredible opportunity to get your content performing at a higher level.
Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!
Way to go 🎉! Keep going! 💪🏆
Content Marketing Assessment!
This quiz was created using Smart Quiz Builder. This quiz is inspired by Content Marketing Institute's Assessment Quiz! You can take their original content marketing effectiveness assessment quiz here.
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