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Which one is not one of the stages of a sales funnel?
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Awareness
Marketing
Consideration
Intent
Evaluation
A landing page has a specific message, relevant content and is tightly focused. True or False?
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TRUE
FALSE
What's a Persona?
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Someone who joins your email list
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your product or service.
Someone who is a fan of your work
What's a Sales Funnel?
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A sales funnel is the marketing term for the journey potential customers go through on the way to purchase.
It's a series of emails you send to those on your list.
It's the page where users opt-in to join your list.
