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Your content is mostly passive—but you are still ahead of your marketing peers. Per Content Marketing Institute’s Interactive Content Research Study, the percentage of marketers using interactive content is still pretty low (less than 50%).
You've an incredible opportunity to get your content performing at a higher level.
Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!
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You are indeed among the few who really 'get it' when it comes to the interactive content experience. Content Marketing Institute’s 2017 Interactive Content Research Study puts the percentage of marketers using interactive content at 46%! Keep up the good work and continue to scale your static content into useful and engaging interactive content experiences!
This assessment quiz that you just took is a great example of fun, interactive content that will help you get your audience engaged! So create fun tests that helps your audience discover a little bit more about themselves. Signup for Smart Quiz Builder to get started!
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