The Most Powerful Quiz & Survey Plugin!

deliver the right message to the right person at the right time

click here to watch demo video

Create all types of quizzes!

Personality Quizzes

Create personality quizzes like the ones you see on Facebook and Buzzfeed. 

SQB comes with multiple visually appealing templates that will help you create entertaining and share-worthy personality quizzes!

Personality Quizzes

Personality Quiz Demo
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Assessment Quizzes

SQB supports different types of assessment quizzes - multiple choice, yes/no and true/false answers. SQB supports both image/text questions, and image/text answers! Outcome is based on the total number of correct answers. 

Assessment Quizzes

Online Marketing Test
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Use the power of quizzes to generate leads, build social media following, generate traffic, and improve conversion!

Scoring Quizzes

In this type of quiz, the result is based on the total number of points

You can use scored quizzes to test someone’s knowledge of a topic. You can set up point values for each answer choice. The outcome is based on total number of points scored.

Scoring Quizzes


Create surveys that will give you access to a wide variety of feedback whether it's customer feedback survey or new user feedback.

You can enable multiple choice, true/false, yes/no and fill-in-the-blank answers. You can also enable open answers where quiz takers can enter any answer they want in text fields. 

Smart Quiz Builder is Designed to Help you Increase your Quiz Engagement

I recently switched from 1.0 to Smart Quiz Builder and wow, what a difference! 

I recently switched from 1.0 to Smart Quiz Builder and wow, what a difference! Putting the quiz together was so much more intuitive. And then there's the price. Going from $99 a month to $69 one time is a game changer. I also like that its integrated into my website. It feels more like built in software for my company rather than a third party. This is a no brainer in my opinion.

Ryan Pollreisz

Personalize your Quiz

Your questions should allow you to connect with your prospects. Write questions as if you are talking to a person and are eager to learn more about that person. 

When your participants start the quiz, you can configure Smart Quiz Builder to ask for their first name first.

And use it to personalize some or all of the questions. For e.g, “Veena, are you new to membership sites?”, will work way better than a generic “Pick one of the options below” 

A little personal touch can make a huge difference.

Lead Magnet Quiz

Lead magnet quizzes have an average opt-in rate of 50%! 

In a traditional lead magnet, you ask for contact info first and everyone gets access to the same static content. 

SQB will allow you to create lead magnet quizzes where you can ask a series of questions to learn more about your prospects. 

Your prospects need to opt-in to get their results. 

You can fully customize your opt-in form. You can accept just email or both email and first name.

Smart Branching Logic

SQB's comes with a visual branching logic builder. It'll allow you to setup a branching quiz where you can connect answers to different questions.

The questions presented to quiz takers depends on the answers they pick. 


You can segment your leads based on the quiz results. 

You can assign different tags based on the outcome and send the tag to your email platform. Your prospects will be added to the configured list with the right tag. 

The offer you present at the end of your quiz is based on the answers, and as a result it'll be a more relevant offer for them. 

You can use the tag in your email platform to send users the right follow up emails based on their result. 

Email Platform Integration

Connect your quiz to your email platform.

SQB integrates with all leading email marketing platforms such as AWeber, ActiveCampaign, ConvertKit, Drip, MailChimp etc and more direct integrations coming soon!

You can also set up marketing automations by connecting SQB with Zapier.  

SQB also has a direct integration with (DAP) - a premium membership plugin for WordPress.

Dr Molly Martin

SmartQuizBuider has been a game-changer!

Hey Veena, SmartQuizBuider has been a game-changer. I love seeing "someone took the quiz" followed by sales notifications! Using a personality quiz to direct people to the right membership is helping me boosts sales, and also provides me with useful information about my members.  

And your "Let's build an online course" at is teaching me how to take maximum advantage of your membership plugins! Thank you!

Quiz Analytics: You Can Track Everything!

Malane Høyer

SQB has SO many features and options!  I gave up on using the Thrive Quiz plugin... it was just too restrictive!

Smart Quiz Builder (SQB) has so many features and options. It is incredible what it can do. I gave up on using the Thrive Quiz plugin... it was just too restrictive. I'm using SQB for the initial questionnaires after peoplebuy the program and also as a lead magnet. I often say to Liam how lucky we are to have found you!

Track Key Quiz Stats

Track the performance of your quizzes. Gain valuable insights that can help you tailor your marketing efforts to be more effective. Here are some of the key stats you can track for each quiz:

Page Views: how many visits to the page where you have the quiz.
Clicks: how many clicked on the 'take this quiz' button.
Completed: how many answered all questions.
Opted-in: how many opted-in.
Reached Outcome: how many saw the results screen.
Clicked on outcome CTA: how many clicked on the results page CTA.

Lead Data

SQB stores lead data (people that take the quiz and opt-in to see the results). You'll find contact info, quiz results, answers, etc. You'll find their answers to questions and also the result they got.

 You can view/manage lead details in the Manage Leads page.

Question / Answer Data

SQB tracks how many times each question was answered, and how many times each answer choice was picked. This report is broken down by quiz, and question/answers under each quiz. You can select the data range and track stats for the selected range.

This data will help you learn more about your target audience as you can see what outcome was displayed the most, what answer choice was picked the most, etc. 

Replace your Static Opt-in Forms with An Interactive Quiz Funnel

How to Replace your Static Registration Forms with an Interactive, Smart, Quiz Funnel!

SQB will allow you to build all kinds of quiz and survey funnels quickly and easily. The possibilities are endless in terms of the type of data you can collect, and how you can use the data to improve your marketing, copy, messages, etc. 

A static form is useless. It does not give any insights about your prospects. You can EASILY Replace your static opt-in buttons with a "SMART Quiz Funnel"! 

A quiz funnel will allow you to gather powerful insights about your audience and serve them way they want to be served. It'll help you understand what your prospects are struggling with the most, and create training material and courses to address their specific challenges. You can run ads to target these users with a message (based on collected data) that resonates with them.

Personalized Outcome

Daisy Peel

HOLY COW! Smart Quiz Builder is so EASY to set up!!! Another winner!

Different Results based on Answers

In a personality quiz, each answer correlates to a specific outcome or personality type. Once the quiz taker has gone through all the questions, the result that gets the most overall correlations is considered the quiz takers’ personality type. 

You can create different result screens for each outcome of your personality quiz. Each result screen can be customized with it's own image and content. You can add personalized content that speaks to your audience based on the outcome.

You can add a call to action button on each outcome screen. The CTA can be linked to any page where you can offer a more detailed, personalized solution. Each quiz result screen also gets it's own social share buttons to allow participants to share their results.

Outcome Redirect

You can configure SQB to skip the results screen and instead directly redirect participants to any page you want. 

You can set different redirects for different outcomes.

Share Results on Social

People love to show off their quiz results on social media. It gets their friends and followers excited. And they do the same. This is how it goes viral! 

According to stats, quizzes are the most shared content on Facebook. SQB comes with support for both Facebook and Twitter share button on the results screen. Your participants can share their quiz result. You can turn this feature on or off and if it's on, the buttons and what gets shared is fully customizable. 

Use ANY Page Builder!

Use any Page Builder! No Restrictions!

  • You can use any Page Builder to create your Quiz Page. For e.g., Elementor, Divi, Thrive Architect, OptimizePress etc. No restrictions.
  • Create and customize your Quiz Screens in SQB. It'll give you a shortcode at the end.
  • Insert your quiz (shortcode) on ANY WordPress page, built using any page builder of your choice! 

Popover Quiz & Survey

3 different settings for your Quiz or Survey

  • Popover Quiz: Display the entire quiz in a small widget that pops out from the bottom right corner of the page.
  • Popup Quiz: This one appears as an overlay in the middle of the screen. When users click on "take this quiz" button, it'll open a popup. The background content is greyed out so the focus is on the quiz! 
  • In-Page Quiz: Just insert the SQB shortcode wherever you want the quiz or survey to show up. 

 For the popover quiz, here are some of the things you can configure:

  • Frequency: Displaying quiz multiple times in a browsing session will annoy your visitors. SQB will allow you to control "how often" the quiz is displayed. If users have seen it once, you can configure SQB to not show it to that user for configured number of days.
  • Activate with the Click of a Button: Select the pages where you want the quiz to be displayed and SQB will automatically display it on those pages. No need to manually add a shortcode on each page. You can also deactivate it with the click of a button.
  • Time Delay: If the quiz shows up too soon, it may interrupt visitors' experience on the page. You can set a time delay. Delayed popups are shown after visitors spend a certain amount of time on your page. 

Facebook Pixel Tracking

Track Conversions With Built-In Facebook Pixel Tracking Integration!

SQB can be configured to track the following events when you add the Facebook pixel to your quiz.

Page View
Landing CTA Clicked
Lead Form Submitted
Result CTA Clicked

Custom Tracking (viewed question, selected an answer)

Using custom conversions in Facebook, you can track specific actions using events. You can create Facebook custom audiences & retargeting campaigns based on; questions viewed, answers selected and quiz results.

Facebook Pixel Tracking

Blocking Quiz

Dr Molly Martin

SQB is so slick! It is simply amazing. Way to go! This is a game-changer! Thank you! Thank you! Thank you!

Veena! I just added my first SQB quiz to one of my courses and I can not believe how easy it is and how great it works! It automatically added the quiz to the lesson page right above the "mark as complete" button. I love the fact that upon completion, the student receives a report of their results and that they are either allowed to go to the next lesson if they pass or retake the quiz again if they did not. I also love that the questions and answers are automatically randomized.

This is so slick! It is simply amazing. Way to go! This is a game-changer! Thank you! Thank you! Thank you!

Blocking Quiz

Integrate with your Online Courses & Membership Site

If you want to prevent users from continuing to the next lesson in your course until they pass the quiz, you can do it using SQB and (DAP). 

DAP is a membership plugin for WordPress. It comes with a built-in Learning Management System (LMS) for Online Course creation and management. 

 SQB does NOT require DAP but integrates well with DAP's built-in LMS.

For a blocking quiz, the pass criteria could be based on:

1.  Total number of points scored  -OR-
2. Total number of correct answers

You can also configure SQB to allow users to go to the next lesson if they complete the quiz, regardless of the score.

You can also configure these options for your quiz:

1. Allow students to retake the quiz
2. Max number of retry attempts
3. Randomized Questions
4. Randomized Answers
5. Set a timer

Simple, Easy, Advanced, Customizable & Powerful

Smart Quiz Builder is just Different!

Are you ready to double your leads and grow your sales?

$69 ($99)

One-site license

  • One-time Payment. No subscription.
  • 1 Year of Support and Updates
  •  Install on 1 WordPress Site

$79 ($129)

Two-site license

  • One-time Payment. No subscription.
  • 1 Year of Support and Updates
  •  Install on 2 WordPress Sites

$299 ($399)

Lifetime License

  • One-time Payment. No subscription.
  • Lifetime Support + Upgrades.
  • Unlimited-Site License

* Unlimited-site License can only be used on sites you own.

* SQB is FREE with (DAP) Elite Membership

money back


30 day guarantee

100% Money Back Guarantee for 30-Days

Purchase With Confidence...It's Risk Free!

If, for any reason, you don't like this amazing plugin, you can get a full refund anytime within 30 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.

SmartQuizBuilder is just different...

Hi there! My name is Veena Prashanth. I'm the co-founder / co-developer of (DAP) - a Popular Membership Plugin for WordPress, and the Creator of Smart Quiz Builder.

Smart Quiz Builder (SQB) is one of the Most Powerful, Easy-to-Use and Customizable Quiz plugin for WordPress. SQB is packed with features designed to help you grow your leads and generate more sales. Other comparable platforms charge anywhere from $39 - $99 /month for these features. Smart Quiz Builder does a lot more, at a fraction of the prize! 

You can use SQB-powered quizzes to understand what your audience is struggling with, what are their challenges, where they’re at in their journey, and use their answers to add them to the right segment, and create a customized outcome and personalized experience for them. I'm sure you'll LOVE this plugin - both the backend and the beautiful, captivating frontend interfaces that will help you generate a LOT more high quality leads for your business than ever before! 

Questions? Click here to contact us! 

Use the Power of Quizzes to Segment Your Email List and Offer the right solution To Your Prospects!  Quickly & Easily Build Visually Stunning and Engaging Quiz Funnels Using Smart Quiz Builder (SQB)

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