📊 Sales Funnel Calculator: How Much Could You Be Making?

Are you making the most of your traffic?

You have a lead magnet bringing in new signups. Great!
You also sell a low-cost product. Awesome!

But if you're not offering an upsell immediately after someone signs up (or at least in a follow-up email), you're leaving money on the table.

A simple funnel tweak could help you offset ad costs or even turn a profit upfront. Imagine generating more revenue without increasing your traffic or spending more on ads.

Let’s break it down and see exactly how much an OTO (One-Time Offer) could add to your bottom line.

🛠 Understanding Your
Current Funnel Structure

Many business owners follow this structure:

✅ A lead magnet that attracts new signups
✅ A paid product that is sold independently
❌ No upsell after someone signs up for the lead magnet

Without an upsell in place, revenue depends entirely on direct sales of the paid product.

📊 Example Scenario: No Upsell in Place

Let’s say a business gets 2,000 visitors per month to their website or landing page.

If 5% of visitors sign up for the lead magnet, that means:

✅ 100 people sign up for the lead magnet each month. The business also sells a $50 product and gets about 10 sales each month, meaning:

✅ 2,000 visitors × 0.5% conversion = 10 direct sales per month
✅ 10 sales × $50 product price = $500 per month in revenue

This is without any upsell in place.

Now let’s see what happens when an upsell is added.

🎯 Adding a One-Time Offer (OTO)

Instead of waiting for leads to buy later, an upsell can be presented immediately after they sign up for the lead magnet or via a follow-up campaign.

For this example, let’s say the $50 product is offered as a One-Time Offer (OTO) at $30.

Let's say the conversion rate is 2% of lead magnet signups.

If 100 people sign up for the lead magnet per month, then:

🔹 100 signups × 2% OTO conversion = 2 extra sales per month
🔹 2 sales × $30 = $60 extra revenue per month

📈 Scaling the Funnel for Higher Revenue

With the OTO in place, the total revenue now looks like this:

✅ Direct sales revenue: $500 per month
✅ OTO revenue: $60 per month
✅ New total revenue: $560 per month

That is a 12% increase in revenue just by adding an upsell.

📢 Covering Ad Costs with an Upsell

If the business is spending $100 per month on ads to generate 2,000 visitors, the OTO revenue alone helps reduce that cost.

💰 Upsell revenue: $60 per month
📉 Ad spend: $100 per month
📈 Net ad spend after OTO revenue: $40 per month

Instead of paying the full ad cost out of pocket, the business now only spends $40 on ads after factoring in the OTO revenue.

If lead volume increases, this strategy can even turn a profit upfront before additional purchases happen down the line.

🧮 Try the Sales Funnel Calculator

Want to see how much more you could be making?

We have built a Sales Funnel Calculator using Smart Quiz Builder (SQB) to help you run your own numbers.

A simple upsell can make a big difference. By offering a relevant product immediately after someone signs up for a lead magnet, businesses can:

✅ Offset ad costs
✅ Convert leads into buyers faster
✅ Increase revenue without extra effort

If an upsell is not currently part of your funnel, you could be missing out on easy sales.

📊 Enter a few details to calculate your potential revenue boost.

👉 Click here to try the calculator

🔥 Final Thoughts

A simple lead magnet + paid product funnel can generate consistent revenue.
Upsells help offset ad costs, making it cheaper to acquire customers.

Scaling traffic and conversions at each step increases profitability.

Want to grow your funnel revenue?
1. Create multiple lead magnets.
2. Create multiple low-cost products.
3. Create simple funnels.

How?
You'll learn the exact steps t generate $500/month in passive income using simple funnels in this self-paced challenge!

👉 $500/month Funnel Challenge