July 15, 2021

How to build a SMART Quiz or Survey Funnel

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Watch this video to see step-by-step how you can create a SMART quiz or survey funnel using SQB!


Do you survey your customers to get their feedback about your product?

If yes, do you use a static survey form where no matter how the participants respond, you ask the same next question? Or do you use a SMART Survey Funnel where the next question depends on their previous answer?

Here is an example of a not-so-smart-funnel.

Question: Do you like Smart Quiz Builder?
Response: No. I don't like SQB.
Next Question: Would you recommend SQB?

If the response is, "I don't like your product", it makes no sense to annoy them further with a "Would you recommend this product?" or "What do you like about this product?" type of question. 

Why would someone recommend your product if they don't like it? 

A relevant and logical next question is, "Do you mind telling us what you didn't like about this product"?

And this is exactly the type of "smart" quiz and survey funnels you can build using SQB's unique visual funnel builder! 

Watch the video above to see how you can set it all up in a few simple, easy steps!

Want to see a Demo?

Want to see a demo of a smart survey funnel created using SQB?

Check out this SMART survey created using SQB's funnel builder! 

We'll also make this survey available as a pre-built template so you can simply copy this template and make updates to it instead of building one from scratch!

We created this survey using SQB's template #5. It'll allow you create a visually appealing template that will capture the attention of your prospects and customers. This template is fully customizable. You can add different images, gifs and customize the style (colors/opacity etc.).

This template is part of SQB v11.7.1 (now available for download).

Latest News & Updates

We're adding new features (and updating existing) at a furious pace here at Smart Quiz Builder! Here's what we've been up to this week.

We've just released these new features:

  • Integration with GetResponse & MailerLite.
  • A beautiful, eye-catching, new template released (template #5)
  • Skip outcome mapping. If you don't want to map answers to outcome for certain questions in your personality quiz, you can simply enable skip mapping for that question. SQB will ignore outcome mapping for that question.
  • Simplified outcome mapping process. As you create a personality quiz, you'll now notice a more simplified and intuitive outcome mapping  process. 

Release on Monday, July 19th

  • HTML Form integration. You can integrate SQB with platforms such as Mautic using a simple HTML-form based integration! If your platform supports HTML form-based integration, you can just insert the html code in SQB >> Lead Generation screen to connect it to SQB. When users opt-in after completing the quiz, SQB will automatically add user details (name, email, etc.) to your platform.
  • Background image opacity (template #5)  
  • Slide-down animation: It'll allow you to add a cool slide-down animation effect between different screens. SQB already supports slide-right animation.

Coming soon...

  • Matrix-style question (for personality quizzes and surveys). This will be available in about 2 weeks.
  • Mobile-view Customizer: As we continue to add new features (based on feedback from our users) at a very fast pace, just wanted to let you know that an advanced, mobile-view customizer that will allow you to create an optimized style for your quizzes on mobile (different from web view) is coming soon (in 4-6 weeks)!
  • Global Theme. Don't want to customize the font and colors for each question and outcome screen individually? Set a global style for questions. It'll be applied to all the questions in that quiz. Same with outcomes. This will be available along with Mobile-view customizer in 4-6 weeks.
  • Pre-built Templates: We'll adding several pre-built templates to SQB's template collection. You won't have to build a quiz or survey from scratch. You can pick an existing template and make the necessary updates to it. It'll be huge time saver!

Available in 3-4 months

  • Custom Fields: When users opt-in, SQB sends name and email to the connected email or marketing automation platform. Ability to collect additional custom fields coming soon.
  • Calculators
  • Polls
  • A unique chat-style quiz
  • More question types (dropdown, match answers)
  • More improvements to SQB's reports page
  • Smart Quiz Builder (SQB) already integrates with these email platforms:

AWeber
ActiveCampaign
ConvertKit
Drip
GetResponse
MailChimp
MailerLite
SendInBlue
Zapier
Pabbly Connect
Integrately
Digital Access Pass (DAP)
HTML-form based integration.
Webhook Notification

More integrations coming soon:
Encharge, Klaviyo, Mautic, MailPoet, Sendfox

If you have questions about SQB or need ideas for a quiz or survey funnel for your business, you can post them in my Facebook Group or send me an email through the contact us form on our site.

Connect with Me

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