Capture Leads & Segment your Audience Using a Quiz Funnel
What is a Quiz Funnel?
A sales funnel is a series of steps you send your leads through to make a conversion, whether that means opting in to your email list or making a purchase.
A quiz funnel will allow you to ask your prospects a series of questions to better understand their situation and pain points, before you ask them to opt-in. Use their answers to place them in the right segment. They need to opt-in to get the results of the quiz. Then you can send a series of follow up messages to nurture them towards the sale.
A quiz funnel is the entry point to your sales funnel. You can segment prospects based on outcome and use a follow-up series to warm up your prospects before you send them through your sales funnel.
A Quiz Funnel consists of these Key Elements:
Here is an example of a personalized outcome page. This is from Amy Porterfield's DCA Quiz.
The questions you ask your potential customers should be designed to help you uncover their goals, aspirations, pain points, skill sets, a little bit about their personality, experience, and based on that information, you can make a smart customized offer that truly appeals to them and increases the chances of converting them into a buyer.
If you take a close look at your customer base and what you already know about your audience, you'll likely be able to come up with 3-5 different outcome types. You can segment your quiz takers into one of these based on their answers.
The good news is, you can easily build a quiz funnel like this using SmartQuizBuilder (SQB).
Let's say that you sell 3 different products/services:
1. Online Course
2. One-on-one coaching
3. Done-for-you service
Say your main goal is to identify the right product or service, based on the unique situation of each prospect, and make a personalized recommendation to them, explaining why you believe it's the best offer for them.
You can create a quiz titled, "Wondering what's the right product for you? Take this quiz to find out.".
If you use SQB, here's how the quiz funnel will work in this situation:
The data that you collect from a quiz will allow you to segment prospects based on outcome, display a personalized offer that speaks to them and makes them feel understood. It'll also help you customize things like your sales copy, your video, your product, etc.
Just incredibly powerful!